A visual project focused on social media communication for the beauty industry, developed over approximately one year, mainly on Instagram, while also extending to other social platforms. Work included content design, short-form video, and editorial planning.
The brand needed a cohesive visual system for social media, including both content design and a structured editorial plan. The main challenge was ensuring visual consistency while maintaining variety and engagement across multiple formats.
The visual identity is built around a soft, modern aesthetic using a pink-based color palette to evoke skincare, elegance, and calm.
The direction balances femininity with a clean, professional tone suitable for digital platforms.
The core of the project is the design of visuals for social media.
Each asset was created in Fgima to function both independently and as part of a unified feed.
The project is built around a soft, elegant, and contemporary visual language.
A pink-based color palette was chosen to communicate skincare, femininity, and calm, while maintaining a professional and clean aesthetic.
Poppins was selected for its clean, geometric structure, ensuring clarity and consistency across digital content.
Playfair Display is used selectively to add contrast and a refined, editorial touch to key visuals.
A set of social media formats was designed, including informational posts, curiosities, review-based content, and short videos focused on tips, common mistakes, and education. An editorial plan was developed to organize content flow and ensure visual and narrative consistency over time.
I developed a series of short-form video as part of the content strategy, designed to strengthen the brand’s visual identity through light, texture, and movement. I created the Reel shown here on the right, featuring a product whose packaging I designed as well.
This project demonstrates how a cohesive visual system can enhance brand recognition across formats. Key lessons include balancing creativity with structure, using design details to convey brand identity, and integrating packaging to support the narrative. The work also contributed to a significant growth in followers, increasing the account by several hundred. Overall, it reinforced the power of thoughtful visual storytelling in social media.