I created a playful and cohesive brand identity for Pet, a pet accessory brand. The mission was to combine quality, functionality, and fun in every product. The vision: become the go-to brand for creative, pet-friendly accessories celebrating the joy of sharing life with a pet.
The color palette includes yellow (FAAE28), light blue (68B3FF) and white (FBFBFB). The yellow adds a cheerful and energetic feel, while the light blue brings a calming, friendly tone. White provides contrast and balance, ensuring the colors complement each other well and create a harmonious, modern aesthetic. This combination is playful yet professional, reflecting the brand's fun and approachable nature.
The logo integrates a dog’s head into the design, reflecting playfulness and friendliness while staying professional. Variations include a full logo and a smaller version for favicons or contexts where space is limited.
The brand needed a cohesive identity that was playful, friendly, and professional at the same time. The challenge was to create a visual language that appealed to pet owners looking for fun and stylish accessories while maintaining a sense of quality.
Pet owners are drawn to brands that reflect joy, fun, and reliability. Simple, recognizable visuals and a friendly tone can increase trust and emotional connection.
I designed the logo, selected a playful yet harmonious color palette, and developed brand assets that communicate friendliness and fun. The logo cleverly incorporates a dog’s head to give personality and recognizability.
This project reinforced the importance of aligning visual identity with brand values and audience expectations. I learned how subtle design choices (colors, shapes, iconography) can communicate personality and trust.