I designed and developed a full e-commerce website from scratch for Unrestricted, a streetwear brand. The project focuses on bold, clean visuals and intuitive UX, creating a digital experience that reflects the brand’s urban and contemporary identity.
Black: bold, urban, modern
White: clean contrast, clarity
The palette reinforces the streetwear identity: minimal, high-contrast, and impactful.
I chose Barlow Condensed for headlines to convey energy and a sophisticated character, and Nunito Sans for body text to ensure readability and an approachable tone. The combination communicates “everyday elegance,” making casual pieces like tracksuits and hoodies feel refined yet practical.
The design balances bold visuals with intuitive navigation, ensuring customers can browse and purchase effortlessly. Micro-interactions and clear CTAs guide users naturally through the site. Below is an extract of the UI: the homepage and the product page.
Built e-commerce website design from scratch
Strong visual hierarchy and bold typography reflecting the brand style
Fully functional e-commerce platform launched
Modern, bold digital presence for the brand
Great shopping experience: easy browsing and purchase
Positive stakeholder feedback on usability and brand alignment
This project reinforced the importance of balancing aesthetics and usability in e-commerce. Clean, minimal visuals can amplify brand personality while keeping the shopping experience intuitive.